Features

Features that run your social media

Plan, write, schedule, reply, and learn from one hub, with a human review step wherever you want one.

AI Autopilot

AI Autopilot is Orbin’s automatic content engine. It scans your website to learn your business, then drafts and schedules on-brand posts every week across your connected networks. Posts are saved as drafts for your review; on Business and above you can let them auto-publish.

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AI Comment Replies

AI comment replies draft on-brand responses to new comments on your Facebook and Instagram posts. Each reply waits in a review queue for your approval. On Business and above you can switch on automatic posting, and still keep negative comments held back for your review.

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Engagement Prediction

Engagement prediction scores a draft post from 0 to 100 before you publish and estimates its likes, comments and shares. It combines your account’s past performance, the draft’s own characteristics and a Claude quality assessment, and returns a confidence level, insights and suggestions.

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AI UGC Video

Orbin’s AI video generation creates short talking-avatar videos for brand announcements, demos and promos. The avatar is built from a reference video of your own founder, employee or brand ambassador, never a generic stock persona, and every AI video needs your approval before it can be scheduled or published.

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AI Content Studio

Orbin’s AI Studio is a workbench for Claude-powered social content. It drafts captions from a brief, generates AI images and text cards, creates avatar videos and photo Reels, rewrites existing copy, and builds a content strategy with pillars, a posting schedule and platform recommendations.

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Content Calendar

Orbin’s content calendar shows every draft, scheduled and published post in a month, week or day view. Filter by network, spot AI-generated posts at a glance, and drag a post to a new day to reschedule it. Posts can also repeat daily, weekly or monthly.

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Social Media Analytics

Orbin’s analytics dashboard brings reach, engagement, engagement rate and follower growth from your connected networks into one view. Compare any period with the one before it, see which days and hours earn the most engagement, drill into a single post, and export a CSV report or print to PDF.

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Team Collaboration

Orbin workspaces let a team manage social media together. Invite teammates as Admin, Member or Viewer while the Owner keeps overall control. Roles decide who can connect accounts, manage billing and change settings, and the number of team members you can invite depends on your plan.

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