Analytics turn your activity into insight. Here's what each number means and how to act on it.
Headline metrics
- Reach — how many unique people saw your content. Growing reach means your distribution is expanding.
- Engagement — likes, comments, shares, and saves. High engagement signals content that resonates.
- Engagement rate — engagement divided by reach. A better quality signal than raw counts.
- Follower growth — net new followers over the selected period.
Reading the charts
- The engagement chart shows trends over time. Look for spikes and check what you posted that day.
- The platform breakdown shows where your audience is most active so you can prioritize.
- The posting heatmap reveals which days and times perform best.
Top posts
Your best-performing posts are surfaced automatically. Study them for patterns — format, topic, length, hashtags — and repeat what works.
Choosing a date range
Use the date-range picker to compare periods. Comparing this month to last is often more useful than absolute numbers.
Analytics populate once your connected accounts have published posts. New accounts may take a day or two to backfill historical data.
See also: How to schedule posts.