The Analytics page shows reach, engagement, engagement rate, and follower growth across your connected accounts, with charts, a best-times heatmap, and a table of your top posts. Use it to see what is working and do more of it.
Headline metrics
- Total reach: how many people saw your content in the period you selected.
- Total engagement: likes, comments, and shares added together.
- Engagement rate: engagement divided by reach, as a percentage. If a network does not report reach for a post, Orbin uses impressions instead. It is usually a better quality signal than raw counts.
- Follower growth: the net change in followers over the period.
Reach and engagement can be compared with the previous period. Switch on comparison in the date picker.
Choose a date range
Use the date picker to select the last 7, 30, or 90 days, all time, or a custom start date. Select a network from the platform filter to focus on one account type.
Reading the charts
- Engagement over time shows likes, comments, and shares each day. Look for spikes and check what you posted those days.
- By platform shows where your engagement and followers come from. Click a network to filter the top-posts table to it.
- Best times to post is a heatmap of day of week against hour of day, shaded by the engagement your own published posts earned in each slot. It shows your strongest window. Times are in UTC, so convert them to your own time zone. It needs a few published posts before it fills in, and it describes what already happened rather than predicting the future.
Top posts and per-post analytics
The top-posts table ranks your posts by likes, comments, shares, or engagement rate. Click a post to see its reach, impressions, likes, comments, shares, and clicks, with a breakdown by network. Audience demographics, locations, and device types are not collected yet.
How often data updates
Account figures refresh once a day. Accounts that published in the last 24 hours are also refreshed every hour, because a new post gains engagement fastest at first. Orbin records numbers from the day you connect an account and does not back-fill earlier history.
Export a report
Click Export to download a CSV with summary totals, a per-network breakdown, and your top 25 posts, or choose Print / Save as PDF to save the dashboard as a PDF.
For a score on a draft you have not published yet, see How to predict post engagement. For an overview of the feature, see Social media analytics.