To predict how a post will perform, write it in the composer, go to the Review step, and click Run prediction. Orbin returns a score from 0 to 100, estimated likes, comments, and shares, a confidence level, and suggestions to improve the post.
A prediction is an estimate, not a guarantee. Use it to compare versions of a post and spot weak points.
Steps
- Click New Post and write your post. The prediction needs some text to work with.
- Choose the accounts to publish to, and set when it will go out.
- On the Review step, find the Predict engagement card and click Run prediction.
- Read the result, apply the suggestions you agree with, and click Re-run to check the changed version.
The prediction runs for the first account you selected, so it reflects that account's network and past performance.
What you get
- Predicted engagement score: a rating from 0 to 100. The ring is green at 70 and above, amber from 45 to 69, and red below 45.
- Confidence: how much the estimate can be trusted. Accounts with more post history give Orbin more to work with.
- Estimated likes, comments, and shares: approximate counts for this post.
- Suggestions: up to three plain-language changes that could improve it.
What it is based on
The prediction combines your account's past performance, the draft's own characteristics such as its length, structure, and hashtags, and a quality assessment from Claude.
Credits and plans
A prediction runs only when you click, and it uses AI credits from your monthly allowance. Engagement prediction is listed as a Professional-and-above feature on the pricing page.
Tips
- Compare two versions of the same idea. The difference between scores is more useful than either number alone.
- Check your real results in Analytics to see how predictions compare with what happened.
For an overview of the feature, see Engagement prediction.