Orbin watches for new comments on your Facebook and Instagram posts, drafts a reply in your brand voice, and either holds it for your approval or posts it for you. You choose which, within what your plan allows.
What you need first
- A connected Facebook Page or Instagram account. See How to connect Facebook.
- A plan that includes comment replies: Professional and above (not Starter).
Turn it on
Open Comment Replies in the sidebar and go to the Settings tab.
- Switch on Enable comment replies. This turns the whole feature on.
- Decide on Require approval before posting.
- On: every drafted reply waits in your review queue. This is the only mode on Professional.
- Off: Orbin posts replies automatically, within an hourly limit. Available on Business and above.
- Keep Always review negative comments on if you want complaints and sensitive comments held for you even when auto-post is on.
- Write your Response guidance — tone, things to mention or avoid, how to handle questions about pricing or shipping.
- Optionally add Example replies so drafts sound like you.
Review replies
Drafted replies appear in the Review Queue tab. For each one you can:
- Approve & post it as written
- Edit the text first, then Approve edited reply
- Reject it
The Activity tab lists every comment Orbin has ingested and what happened to it.
Limits by plan
| Plan | Comment replies |
|---|---|
| Starter | Not included |
| Professional | Drafts only, approval required, up to 20 automatic replies per hour |
| Business | Auto-post available, up to 50 automatic replies per hour |
| Enterprise | Auto-post available, highest limits |
Current plan details are on the pricing page.
Tips for good replies
- Be concrete in your guidance. "Friendly, short, never promise refunds" works better than "be nice".
- Add a few example replies that you would be happy to see posted.
- Begin with approval on. After a week of approving drafts without edits, consider moving to auto-post.
- Keep Always review negative comments on. Complaints are where a human reply matters most.
Common questions
Which networks are supported? Facebook and Instagram.
Can Orbin reply to everything automatically? Only on Business and above, and only if you turn approval off. Negative comments can still be held for review.
What if I do not like a draft? Edit it, reject it, or improve your guidance so future drafts are closer to what you want.
Is anything posted without my say-so? No. Replies post automatically only when you have switched approval off on a plan that allows it.