AI Autopilot is Orbin's automatic content engine. You tell it about your business once; it then writes and schedules posts for you every week, using your website, your content categories, and the posting times you choose. You decide whether each post waits for your review or publishes on its own.
What you need first
- At least one connected social account. See Getting started.
- A plan that includes Autopilot. It is available on Professional and above, not on Starter. See Billing & subscriptions.
Set it up in four steps
Open AI Autopilot in the sidebar. The page has five tabs: Overview, Categories, Schedule, Business Info, and History.
1. Teach Orbin about your business (Business Info)
Enter your website URL. Orbin scans the site and builds a profile of what you do. Review it under What AI knows about your business:
- Business name and what you do
- Target audience
- Products or services
- Unique selling points
Edit anything that is wrong or missing. The better this profile, the more specific the posts. Click Re-scan after you change your website; Orbin flags the scan as stale when it is time to refresh.
2. Choose your content categories (Categories)
Categories control the mix of what Autopilot writes. Each category has a type — Educational, Promotional, Engagement, Behind the scenes, Testimonial, News and trends, Seasonal, or Custom — and its own posts per week.
Each category also has:
- Custom instructions — for example, "always mention free shipping" or "never use slang".
- A watermark setting for its images. See Watermarking AI-generated images.
- Optional AI video and photo Reel switches, so Autopilot can use a short video instead of a still image when it fits the post. AI video needs the Professional plan or higher.
The Overview tab shows your content mix as a percentage of weekly posts.
3. Set the schedule (Schedule)
- Target posts per week — capped by your plan.
- Preferred times — turn on the days you want and enter times such as
09:00, 17:00. Times use your workspace time zone. - Platforms — pick which connected accounts Autopilot should post to.
4. Decide how much review you want (Schedule → Approval)
The Review posts before publishing switch controls whether Autopilot saves posts as drafts or publishes them on schedule. When review is on, drafts land under Posts → Drafts for you to approve, edit, or discard. See How to schedule posts.
On Professional, Autopilot always saves posts as drafts for your review. Turning off review to let posts auto-publish is available on Business and above.
What each plan includes
| Plan | Autopilot |
|---|---|
| Starter | Not included |
| Professional | Up to 14 posts per week, review required |
| Business | Up to 28 posts per week, auto-publish optional |
| Enterprise | No post limits |
Current limits are always on the pricing page.
Check what it did (History)
The History tab lists every Autopilot run with its status, the date range of posts it covered, and the error message if a run failed.
Tips for better posts
- Give each category a clear job. "Weekly tip" and "Customer spotlight" beat one broad category.
- Write specific custom instructions for your most important category: audience, offer, and anything to avoid.
- Start with review on. Once the drafts consistently match your voice, consider turning on auto-publish for the categories you trust most.
- Re-scan after a website change, a new product, or a new season.
Common questions
Does Autopilot post without my approval? Only if you turn review off, and only on plans that allow it. On Professional, every post is held as a draft.
Where does Autopilot get its ideas? From your website scan, your business profile, and your categories and custom instructions.
Can I edit a post before it goes out? Yes. Open the draft under Posts → Drafts, edit it, and approve it.
Can Autopilot make videos too? Yes, if you opt a category in. AI video needs the Professional plan or higher, and AI videos always require your review before they publish.